Divisions Kesko
1 divisions
1.1 food trade
1.2 home , specialty trade
1.3 building , home improvement trade
1.4 car , machinery trade
divisions
food trade
kesko food key operator in finnish grocery trade. kesko food s main functions include centralised purchasing of products, selection management, logistics, , development of chain concepts , store network.
kesko food manages k-food store chains, k-market, k-supermarket , k-citymarket. there 937 k-food stores in finland in 2012. k-food store network comprehensive in finland , approximately 50% of finns live less kilometre away k-food store.
formerly kesko called these 4 size-grades of shops k (small), kk (middle-sized), kkk (large), , kkkk (largest), naming system has been changed. chain names k extra, k lähikauppa, kk market, kkk supermarket , kkkk citymarket.
kesko food s private brands include pirkka , euro shopper.
the main competitors prisma, s-market , alepa/sale of s group, m chain stores, , lidl.
kesko food’s subsidiary kespro leading wholesaler in finnish horeca business.
home , specialty trade
the home , specialty goods trade comprises k-citymarket s home , speciality goods, intersport finland, indoor s asko , sotka, musta pörssi , kenkäkesko.
kesko s home , specialty goods trade operates in clothing, home, sports, leisure, home technology, entertainment , furniture product lines.
the recognised chains are:
intersport, finnish market leader in sports equipment.
kookenkä , andiamo, shoe retailers.
building , home improvement trade
rautakesko international service provider retails building, renovation , home improvement supplies in finland, sweden, norway, estonia, latvia, lithuania, russia , belarus.
rautakesko manages , develops k-rauta, k-maatalous, byggmakker, senukai , oma retail chains , b2b sales in operating area.
rautakesko s main functions include centralised development of chain selections, centralised purchasing , logistics, , development of chain concepts , store network.
all stores in finland owned retailer entrepreneurs. there approximately 100 retailer-owned stores in norway. rautakesko s international business model combines category management, purchasing, logistics, information system control , network improvements of company s chains operate in different countries.
car , machinery trade
the car , machinery trade segment consists of vv-auto , konekesko subsidiaries.
vv-auto imports , markets volkswagen, audi , seat passenger cars, , volkswagen commercial vehicles in finland, , imports , markets seat passenger cars in estonia , latvia. vv-auto engaged in car retailing , provides after-sales services @ own outlets in greater helsinki area , turku.
konekesko service company specialising in import, marketing , after-sales services of recreational machinery, construction , materials handling machinery, agricultural machinery, , buses , trucks. konekesko operates in finland, estonia, latvia, lithuania , russia. konekesko arranges manufacture of , sells yamarin boats in finland , exports them several european countries , russia.
vv-auto , konekesko represent leading brands in market area , responsible sales , after-sales services of these brands either through own or dealer network. dealer network complemented network of contract service centres.
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