Privatization.2C recession and crisis Programadora

ratings share colombian tv channels 1998-2003. note shrinkage of green , yellow spaces belonging canal , canal uno , corresponding growth of rcn (red) , caracol (blue). source: ibope

in 1997, colómbia awarded 2 private television licenses caracol , rcn, 2 of largest programadoras; channels took air on july 10, 1998. 25 programadoras still applied spaces on 2 channels in licitación of 1997, however, including caracol , rcn had limited spaces on 2 major channels january–july 1998. however, caracol , rcn enjoyed limited output; notably, caracol left without timeslots on saturdays. other programadoras presented caracol s marquee programs on day, premier caracol movie (andes televisión , revived cpt) , long-running sábados felices variety show (coestrellas/cps/proyectamos televisión).

understanding more unity needed within each channel against new competition, programadoras began find ways cooperate. twelve canal companies formed canal society, within each of programadoras acquired program specialty. instance, rti produced novelas , large-scale game shows, while en vivo placed in charge of developing channel-wide news service. contracted 1 agency, mejía y asociados, market advertising entire channel, while began selling , buying programs single group on international market. there less cooperation on canal uno, companies operated in more independent manner, though several groups of companies began creating common advertising firms.

it known @ time public-commercial inravisión channels affected, nobody predicted rapid change was. in first year of private channels, growing @ rate anticipated fifth year of broadcasting.

the timing exceedingly poor. along decreases in advertising revenue related colombian recession of late 1990s, many of major advertisers, linked economic groups controlled caracol , rcn, pulled advertising budgets mixed system. survive financially, many companies turned televentas, or infomercials, caused viewers flee canal uno , canal a, did increased programming flexibility enjoyed new private channels. crisis on.

by 1999, programadoras had asked 6 of eighteen daily hours of programming removed , license costs lowered; collective deficits had reached 100 billion colombian pesos (about us$53 million) , 2001, combined debts exceed 26 billion pesos (about us$11.3 million). colombiana de televisión saw forced sell star program, padres e hijos, competitor caracol in order stay afloat.

the year 2000 saw several important programadoras leave air: tevecine, dfl televisión, punch, jes , cenpro televisión returned spaces cntv. spaces came in, audiovisuales, state programadora, saw sharp , unexpected increase in output — mere 5.5 hours @ start of 1998 whopping 41 hours week after punch s departure. many of these programs repeats, led further ratings declines. companies jes went being programadoras program producers private networks.

by march 2001, 6 companies had fallen under ley 550, bankruptcy reorganization law in force in colombia; number rose 7 july. later in year, en vivo, produced weeknight 9:30pm newscasts on canal a, made decision cease operations reasons included nonpayment of salaries of reporters , debt of 14 billion colombian pesos (over us$6 million). less ten programadoras left august 2001. companies continued work together, such partnership on canal included coestrellas, datos y mensajes , 2 other programadoras, flopped badly datos y mensajes flagship news program, noticiero tv hoy, off air end of 2001.

the situation continued worsen, , 1 channel affected more other: while on had ratings advantage on public competitor, canal began experience serious issues. 1 week in march, noticiero hora cero, last news program on channel, , producer cps went off air lack of money, news director calling action sign of sure death of channel; next, andes televisión , proyectamos televisión turned in slots , called quits due cntv banning infomercials , depriving companies of vital revenues. rapidly deteriorating situation prompted el tiempo newspaper dub channel dying lion , riff on long-standing lion-themed idents. coestrellas s mid-2003 liquidation left 1 programadora on canal side standing, rti. part of salvation plan (plan de salvamento) approved government on june 19, 2003, rti moved canal uno. after several months of showing nothing programs audiovisuales, state programadora (an arm of ministerio de comunicaciones), on october 24, 2003, canal became government-controlled señal institucional.

inravisión , audiovisuales liquidated in 2004, partly due programadoras crisis due out-of-date equipment and, in case of former, costly pension liabilities. inravisión replaced rtvc (radio televisión nacional de colombia), known rtvc sistema de medios públicos.