1978 - Original advert - Beethoven.2C Emerald Dry Orson Welles Paul Masson adverts

beethoven

the first paul masson advert had welles listening opening of beethoven s fifth symphony on record player, , remarking,

took beethoven 4 years write symphony. things can t rushed: music, , wine. paul masson s emerald dry, delicious white wine. paul masson s wines taste because re made such care. paul masson himself said century ago still true today: sell no wine before time.

john annarino recalls welles difficult on set, , first advert no exception:

filming first commercial near disaster. when our director said, “action!” there wasn’t any. lengthy silence orson broke saying, “don’t ‘action.’ don’t anything.” while mulled over, our director, hired wit talent, wrote on piece of paper , handed orson, read , smiled.the director had written word “action”!

a brief out-take survives first advert, of welles scowling upon being told, action! , holding hand , saying, mind not saying action ?