Music video Everytime

1 music video

1.1 development , release
1.2 synopsis
1.3 reception

music video
development , release

on march 9, 2004, treatment of music video everytime released online. portrayed spears star hounded photographers, kills herself taking prescription drugs , drowning in bathtub. suicide scene perceived spears s response rumors suggested suffered mental disorder. after news of concept broke, criticized number of organizations in united kingdom , united states. director of child protection charity kidscape, michele elliott, said, absolutely outrageous, totally irresponsible, stupid. if 1 child follows lead surely held responsible. thinking of? . commented release of music video cause increase in suicide rates, comparing death of actress marilyn monroe in august 1962. mtv news tell received numerous letters upset viewers, criticized spears saying perceived ending glamorization of suicide. on march 12, 2004, spears announced through jive records had removed concept, due potential fictional accidental occurrence misinterpreted suicide . clarified not intent present suicide in sort of positive light.

the video directed david lachapelle , shot on march 13 , 14, 2004, in los angeles. lighting described saturated, low , naturalistic give video cinematic feel, referencing 1995 film leaving las vegas. premiered on trl on april 12, 2004. spears called show , explained video explored reincarnation. added, s more movie. s different ve ever done. s dark, , shows me in different light. of course, m going go , dance videos, wanted inspired , challenged. alternate version of video features spears singing in white hallway scenes released on 2004 dvd greatest hits: prerogative.

synopsis

spears looking @ blood in hand.

the video begins aerial shot of las vegas, nevada, showing palms casino resort , continues shot of marquee hotel reads britney spears live miami onyx hotel tour las vegas , picture of spears holding leather strap , referencing showtime concert special miami. christian author eva marie everson compared image madonna doing own impersonation of marilyn monroe. spears , boyfriend (played stephen dorff) arriving hotel inside limousine. sit apart each other, staring out separate windows. spears wears birmingham barons cap in these scenes. boyfriend talking on cell phone, , when attempts touch him, pushes away. entrance full of fans , paparazzi taking pictures. when leave car, fans , paparazzi alike act in extreme way , fights break in crowd. while bodyguards try protect her, boyfriend throws magazines @ paparazzi. stephanie zacharek of new york times compared shots of paparazzi jews in 2004 film passion of christ. during scene, gets hit in head camera, , unknowingly gets wound on head, keeps walking.

inside hotel room, spears , boyfriend start screaming @ each other. when tries make amends , close her, brushes off attempts , walks away. boyfriend gets mad , throws vase @ wall while spears goes bathroom, hurling @ mirror. begins fill bathtub , remove clothes. after this, video includes intercut scenes of close-up of spears singing in white shirt in front of bright white light. lies in bathtub, red string, custom associated kabbalah seen in wrist. touches head , looks @ hand, realizing bleeding wound. according jennifer vineyard of mtv, blood in hand stigmata. loses consciousness in bathtub , drowns. shortly after, boyfriend finds , tries resuscitate her. meanwhile, revealed in close-up scenes spears inside hospital hallway. video continues scenes of being carried ambulance , surrounded photographers, scenes of being resuscitated doctors in hospital bed. ghost of spears in white shirt, watches herself in bed , walks next room, baby girl born. spears seen running away camera light. music video ends rising under water, resting head , smiling, suggesting whole scene of death dream or morbid fantasy.

reception

eva marie everson wrote music video showed reality behind glitz , glamour . dominic fox commented, in bowdlerised form, everytime video presents moment of existential indecision, fugue of suicidal ideation in singer fantasises own death . while reviewing music video 2009 single if u seek amy , james montgomery of mtv called music video everytime underrated . rolling stone in 2009 article britney spears: complete video guide , called horribly prophetic , depressing , added clip foreshadowed spears s struggles fame , mental instability during 2007 , 2008.